Off-Site Search Engine Optimisation
Off-site optimisation is the name given to any sort of SEO activity that takes place outside the website being optimised. The essence of this process is to increase the number (and the quality) of external links to the website.
Off-site SEO can work on its own without any on-site optimisation, but the results are much better and last longer when the two are coupled. They go hand-in-hand to ensure your site's SEO will continue to improve slightly with time. If you have been on the internet for a few years, it may be that your site already has some off-site optimisation that has happened naturally. This is a well known phenomenon which we can harness into the most effective type of long-term SEO. We have dealt with some companies that have had a surprisingly good off-site optimisation without actually doing anything. Whereas others have been on the internet for years, spent large amounts of money on conventional advertising and were as good as invisible on search engines.
A long time ago, a couple of geeks came up with a clever equation to work our how important a page was. To cut a long story short, off-site optimisation is about links. Each link is like a 'vote of confidence'. The more votes you get, the more trustworthy you are. Bingo? Well, not quite! It gets a little more complicated than that. Off-site optimisation is all about increasing the number of links to your website, but links themselves will have different values. This is where quality comes in.
There there are many ways to go about getting links but many so-called SEO consultants still choose to use the same old ineffective methods. We believe the effects of good SEO should last for many years, so we focus on the quality of the links we build - we do not 'cut corners'. We know that 1 single link from a certain authority website is worth infinitely more than thousands of links from reciprocal link pages and link farms, which is why we focus on acquiring the most valuable links that will put your website ahead of its competition.